Monthly Archives: May 2010

Chocolate shows responsibility

Got together with students of the University of Amsterdam about sustainability and consumer. How do you communicate to the consumer? You may be shocked when I say that the consumer is not necessarily interested in sustainability in general, as we … Continue reading

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The kangaroo, the wild cat and the penguin

What binds them together? They are all stakeholders that we can learn from. From the kangaroo that hops around in a very energy efficient way from issue to issue. From the wild cat, normally very wary of humans, but also … Continue reading

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